Peugeot Dubai and N.E

Al Naboodah Group enjoys an enduring heritage as one of UAE’s oldest and most respected privately-owned family conglomerates with an impressive portfolio of businesses operating in diverse sectors. United by a shared vision of striving for excellence, Al Naboodah has grown into a trusted brand renowned for the delivery of world-class projects, products and services that exceed the expectations of its customers.


The Group boasts over three decades of automotive experience representing acclaimed international brands and is the exclusive official distributor of French brand Peugeot in Dubai and the Northern Emirates under it’s automotive division, Swaidan Trading. Under Swaidan Trading, the brand continues to build a robust and loyal following offering an award-winning range of high-quality passenger and commercial vehicles, supported by continual investment and development in state-of-the-art dealerships and facilities, promising unparalleled customer convenience and service. Today Swaidan Trading operates a network of Peugeot showrooms and service centres that offer comprehensive customer care to drivers in Dubai, Sharjah and Fujairah.


Featuring efficient, eco-friendly powertrains and advanced technologies, Peugeot’s stylish range of passenger vehicles have earned the brand numerous accolades, including European Car of the Year for the Peugeot 208 in 2020 and the Peugeot 3008 in 2017, and Middle East Car of the Year ‘Popular Choice’ award for the Peugeot 508 in 2020. The popularity of Peugeot’s sought-after vehicles continues to rise, reflecting the debut of innovative new models in an expanding range. Promising new iterations like the stylish new SUV 2008 combine technology with elegance to deliver inspired styling and an amplified driving experience.